DTC Sales and Tasting Room Manager

Jeff Cohn Cellars
Job Description
DTC Sales and Tasting Room Manager
Jeff Cohn Cellars
Healdsburg, CA
Job Description:
Salaried compensation and monthly performance incentives offer fantastic earning potential for an exceptional team leader who has strong management, sales, and interpersonal skills. Eligible for club enrollment bonus and tips.

Manager awarded $3,000 bonus or portion thereof based on performance at 90-day review. Benefits package includes: KP health benefits, Simple 401K, annual wine allocation/discount.

We are a family-owned Sonoma winery producing highly acclaimed Rhône varietal wines and single-vineyard Zinfandels. We are small, dynamic, and passionate about what we do. We are seeking multi-dimensional, team-oriented, motivated, enthusiastic, and experienced DTC sales team manager and members.

The DTC Sales and Tasting Room Manager drives the company’s strategic and revenue goals together with our owners and Director of DTC’s vision and forecast. This role is based on-site in our new Healdsburg tasting room and encompasses all areas of DTC sales: tasting room, wine club, events, and direct sales. The manager reports to the Director of DTC and requires the ability to consistently work weekends, some evenings, and some holidays.

Our ideal team manager develops, executes, and motivates team success to exceed revenue targets by driving wine sales and wine club membership enrollment via in-person and virtual tastings, outbound campaigns, and events.

You are a leader, people-person who is collaborative, imaginative, and versatile manager, and well as a team-player. You enjoy the role of leader, mentor, and are flexible, positive, and embrace change as an opportunity. You excel in motivating and leading a team with different personalities and still maintain a positive, productive, and professional demeanor. You are coachable, open to feedback, and proactive in your time and skill development.

A little bit of everything! The DTC Sales and Tasting Room Manager is responsible for the daily operations of the tasting room and team. Oversee reservations, conducts engaging tasting experiences for club members and customers at our tasting room /events, and related DTC sales efforts. Participates in events and partnership building with local business partners and trade associations.


Tasting Room Operations
•  Successfully sets, drives, tracks, reports monthly/daily sales as well as wine club enrollment effort metrics
•  Leads tasting room team by example to exceed sales, club enrollment goals, ensures team success, builds morale and productivity
•  Manages team schedule, time-card, tip, and wine club enrollment reporting
•  Manages daily tasting room floor operations, conduct daily morning stand ups, ensure opening/closing procedure tasks are complete
•  Manages cleanliness & appearance of the tasting room
•  Manages tasting room, event calendar
•  Networks with local businesses, organizations, and wineries to drive referrals and sales
•  Acquires and maintain thorough knowledge of winery and its wines, leads team wine education
•  Performs other duties as assigned

Guest / Member Experience
•  Manages all hospitality duties, including tasting room, in-person and virtual tastings, and events
•  Ensures a high standard of hospitality, customer rapport, and ensures a superior customer experience
•  Ensures an engaging and profitable customer experience: greet guests and host wine tasting: serve wine; presents wine education, wine, wine making techniques, and history. As well as answer guest questions
•  Manages wine club member and guest visits and order acknowledgement
•  Collaborates, manages special events, as needed
•  Represents winery at club, winery and trade functions as needed

DTC Operations
•  Manages, trains the team on policies and procedures, responsible serving practices
•  Is the uber-user of database, POS, and reservation system - train team members in use and best practices
•  Reconciles transactions to attribute sales, payment, capture guest count correctly
•  Oversees acquisition and maintenance customer data including data entry, basic research, and booking notes into reservation system.
•  Facilitates club member and guest communications – written and phone
•  Sets standards and executes customer care: orders, shipping, reservations; and member/ guest visits
•  Executes onsite shipping/receiving – tasting room, wine club release or allocations (this may include ordering wine, packing wine release shipments)

Inventory Control
•  Responsible for tasting room inventory control. Conduct weekly/ monthly counts, order and schedule wine delivery from warehouse, resolve discrepancies
•  Manages open Will Call orders – pick/pack, ship orders

Direct Sales
Direct Sales includes daily, outbound sales campaign, club release, corporate, and event sales to club customer and cub members
•  Collaborates, develops, and executes outbound phone campaigns to drive sales, deplete inventory
•  Plans and hosts engaging and brand building events
•  Plans and hosts trade / industry/ corporate/ virtual tasting and buying events

•  Ideally, 2-3 years related team supervisory experience: wine industry, restaurant, retail, or direct sales
•  A passion and knowledge for wine, wine making, people, experiences, engaging storytelling
•  Commitment to excellence and high standards
•  Creativity: role requires a dynamic personality, enthusiasm and energy

Ability to:
•  Collaborate, embrace, manage change, and adapt to a rapidly changing environment
•  Focus on goals, make decisions, and take action to reach them
•  Set, manage priorities and workflow; able to pivot and think-on-your-feet
•  Coordinate, execute multiple tasks simultaneously
•  Sell - ask for the sale / club enrollment

•  Excellent written, oral, and interpersonal communication skills
•  Proficiency (POS, Internet, Microsoft Office, Shipping programs) Wine Direct, Tock preferred

Contact Information